.2024 has been a volatile year for adtech funding.U.S.-focused adtech start-ups, when accustomed to getting billions in equity capital yearly, have actually reared virtually $360 million thus far this year, placing it on course to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That decline is because of market concentration, enhanced governing pressures, and economic uncertainties.ADWEEK spoke with five VCs who remain to acquire adtech companies, even with these obstacles, about what they are actually trying to find and also what they stay clear of. Probably unsurprisingly, these entrepreneurs are targeting chances in privacy-focused innovations and also industry-specific locations including linked TV.